If you’re working more and more with seniors, or would like to, look into earning the Senior Real Estate Specialist (SRES) designation to develop your skills in serving this growing niche.

The SRES Designation Course explores the different subgroups of seniors, how to communicate with and market to them, as well as creating teams of experts. The course delves into financial, legal, estate, aging, and senior housing issues.

The course material and exercises train REALTORS® to:

• Develop and maintain mature client relationships while gaining the trust and respect of those clients.
• Use the tools to address major concerns facing mature clients.
• Help older clients take positive action in estate, real estate, and financial planning.
• Become familiar with the various professional services and lifestyle needs of this audience.
• Create teams with other senior service providers and work with the family.

The details: