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| REALTOR® Pride Campaign |
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Tell them. Show them. Wear your REALTOR® pin with Pride.
After five years of advertising, NAR has established clear value for and differentiation of REALTORS® in the minds of potential homebuyers and sellers. The effect of the campaign has been to create a preference in the consumer marketplace for working with REALTORS® (members of the National Association of REALTORS®) over those who are merely licensed real estate sales personnel. In other words, we have significantly heightened demand for people who are recognized, or "branded," as REALTORS®.
The only problem is that many REALTORS® do not identify themselves as REALTORS®. Therefore, the consumer is sometimes unable to act on their preference and REALTORS® may be losing business to licensees simply by failing to communicate their designation.
The REALTOR® Pride campaign is designed to remedy this situation. By implementing a full range of member communication efforts and making a wide array of materials available to REALTORS®, NAR is educating members on the need to "show your REALTOR Pride."
And don't forget to click here to order your free REALTOR® Pin.
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